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People with wealth keep giving, survey shows

September 3, 2009

Where will support come from to help charities survive? We know that the Community Foundation of Greater Birmingham has made changes in grant guidelines to help our nonprofit partners weather tough times, but what about support from individual donors?

According a recent survey of 500 people with investable assets of more than $1 million and 150 people with assets of more than $5 million, conducted by Ledbury Research, wealthy individuals still consider philanthropy a “key expense.” The report showed that 77 percent of those who responded would not decrease their level of giving as a result of the recession.

Results are still important for that giving, with 45 percent of people who donate $10,000 or more preferring to donate in their lifetime so they can see what happens from their charitable investment.

In our community, what we see from our generous givers seems to support these findings. Our donors continue to look for the most effective ways to use their charitable dollars to really make a difference, whether as part of our Giving Together program or as a partner in an initiative like Yes We Can! Birmingham.

Together, as we see every day, we can make a difference, with gifts large and small.

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